Ben and Jerry’s Case Study Assignment

Ben and Jerry’s Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive (9-392-025) 

Focus Questions:

  1. Analyze the strengths and weaknesses of the 5 to 1 ratio from the point of view of:
    • Ben
    • Chuck Lacy and other high-level employees
    • mid-level employees
    • lower-level employees
    • job candidates
  2. How strong a company has Ben built?
  3. What are the most important problems facing Chuck Lacey? What should he do about them? What will be the (direct and indirect) consequences of your recommendations?
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