consumers’ buying behaviours in commercial environment

 consumers’ buying behaviours in commercial environment 

Learning Outcomes:

On successful completion of this module, you will be able to:

1. Critically evaluate the theory and concepts of customer buying behaviour.

2. Evaluate the range of models and research methods used to explain consumer behaviour.

3. Select, justify and apply relevant theory and models to inform successful decision making

Solution.

 consumers’ buying behaviours in commercial environment