Assignment Brief: Digital Content Systems and Ecommerce, BMGT2300, 2019-20, S1
| Assignment 1 | Portfolio: Part 1: Ecommerce site (50%) Part 2: Ecommerce analysis (50%) |
| Word Limit or equivalent (e.g. time) |
Artefact (3000-word equivalent)
Part 1: 1500 word equivalent Part 2: 1500 words |
| Weighting | 100% |
| Learning Outcomes Assessed | Demonstrate knowledge of business and technical issues related to contemporary digital commerceIdentify opportunities and threats arising from digital commerce and technology platforms. Enhance a business case implementing a digital commerce solution utilising a content management system.Implement technologies within the content management system to enhance online user experience. |
Contents
How should I present my work?. 5
How and when do I hand my assessment in?. 7
How will my assignment be marked?. 7
What do I do if I have problems which prevent me from submitting my work?. 8
What do I do if I am ill or have personal problems?. 8
What will happen if I engage in academic misconduct (cheating)?. 9
What if I don’t pass my assignment at my first attempt?. 9
| What do I need to do? |
This assessment has two parts for you
to complete. Please read through the case study and complete part 1 and
part 2. Case study: Eighteen months ago, you decided to set up a company in the retail sector. You have sold your products/services locally until now. You have decided to expand to online sales and therefore have decided to develop an e-commerce site to sell to UK and EU customers, with plans to expand internationally within five years. As you do not have an online presence currently, you do not have an established customer following or trust in the market. You have a small team of employees with limited technical expertise and a moderate budget of £11,500. The budget is split as follows: £3500 for CMS solution including payment, analytics and SEO£1000 for security£2000 for staff training£2000 for legal consultation£3000 contingency money Part 1: Building an ecommerce site- 50% of assessment grade (1500-word equivalent) You are to choose a specific industry within the retail sector and develop an e-commerce site using a CMS package for a small-to-medium business (SME). The e-commerce site must be fully-functional and easy for customers to navigate. You will need to include: An online shop functionality that is populated with multiple productsAn integrated payment processing systemIntegrated social media for marketing purposesSecurity integrationEnhanced features to improve user experience. You will need to provide the URL to your ecommerce site on the provided template, along with screenshots of the core pages and functions and then fill out the table provided on the report, which asks you to identify the plugins you have used and a short justification of why you have used them (e.g. a functional analysis). Part 2: Ecommerce Analysis- 50% of assessment grade (1500 words) Choose ONE topic from the list of topics below and then answer the following two questions. This will need to be written in third person, in an academic/professional style and relate back to your chosen business. This will include Harvard citing/referencing throughout, to support all your assertion, including academic journal articles. List of topics to choose from: Security (suggestions include password protection, malware, social engineering and phishing attacks, etc. – only choose one)Payment processing issues (e.g. technical issues, fraud, etc.)Accessibility issues for disabled customersUse of drones in the companyAccepting e-currency such as bitcoinBlock chain implementation issuesAffiliate marketingMobile commerceCustomer experience issuesOther (please get written approval from your module leader) Once you have picked your topic, answer the following two questions. Do not provide an overall introduction or conclusion. Analyse how the chosen topic could potentially impact (I.e. pose a threat for) your business for one of the following: (approximately 850 words) Financial implications such as lost sales and website downtimePoor public relations and customer service implicationsLoss of dataDowntimeEmployee issues Demographics of customersOther firm factors Analyse an opportunity (method or technology- e.g. technologies, software, hardware, personnel) that your company could use to mitigate against the above threat and discuss why. Ensure you specifically relate this to your chosen company requirements. (Approximately 650 words) |
| How should I present my work? Report Template |
Please use
the assessment template provided for you on Blackboard, under Assessments.
Set out your work as follows:
On the title page list the following
Module
name and code
Student
number
Submission
date
Assignment
Number/Title
Grading Matrix
Introduction (not required) Part 1: Ecommerce site (1500 word equivalent) -A working Link (URL) to your ecommerce site -Login details for ecommerce site (not to be confused with the server login) -Labelled screenshots of the pages, products (with payment process) and plugins. -Complete table of functional analysis (not included in word count) Part 2: Report Heading for chosen topic (not included in word count) Answer to question 1 (approx. 850 words) Answer to Question 2 (approx. 650 words) Conclusion (not required) List of references for part 1 (images, videos, music- not included in word count) List of references for part 2 (not included in word count) References (use the University Harvard referencing system, support is available through the library www.worc.ac.uk/library/guides/study-skills/referencing) |
| How and when do I hand my assessment in? | Your work must be word-processed/typed and should clearly show your student number. You should submit your work to Blackboard which is available via your student portal. You are required to keep a copy of work handed in. You will also need to submit your work to Turnitin. The link to this will be available in your course Blackboard page. Make sure that the file clearly shows your student name, module code and assessment number (e.g. BMGT2330-001-******).Make sure you use the template provided to you in Blackboard. Ensure you include the link to your ecommerce site (with login details), the table and screenshots, part 2 and references.Do not include an abstract, introduction or conclusion – they will be ignored and will not count towards the word-count, just answer each question.Make sure that the URL to your site is working properly. If the marker cannot access your link at the time of marking, you will only receive partial credit based on availability of screen shots. We will not email asking for clarification. See the University’s guide to uploading and submitting assessment items via Blackboard: https://help.blackboard.com/Learn/Student If you have issues with Blackboard, Turnitin or PebblePad you will need to contact [email protected]. |
| How will my assignment be marked? | Specific marking criteria for your assignment is provided in the Grading Matrix, which can be found on page 8. You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required. You should also ensure you adhere to the word limit / word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy http://www.worc.ac.uk/aqu/documents/AssessmentPolicy.pdf |