DIGITAL INNOVATION BLOG POST
Instructions:-
Part A:
1. Demonstrate critical awareness of how digital business applications can support and change the way of doing business by aligning strategic and organizational goals
2. Identify and evaluate digital business applications and their place in the internal value chain
3. Identify and evaluate digital business applications and their place in the external supply chain
4. Evaluate critically the operational and strategic implications arising from new technology applications challenged with rapid changes and the need for a responsible approach
5. Critically appraise existing innovative technologies to fit operation requirements and meet strategic needs Transferable/Key Skills and other attributes (maximum of 5)
6. Identify and utilize appropriate methods for collecting, analyzing and presenting data related to digital business.
7. Demonstrate an ability to work effectively as an individual and group member in order to carry out tasks linking theory to practice so developing new skills to a high level
8. Students will be able to review and diagnose knowledge (tacit and explicit) sharing in organizations to build critical thinking skills and digital literacy skill
9. Communicate the solutions arrived at, and the theory underlying them, in verbal and written form to specialists and non-specialist audiences
10. Locate, summaries and synthesize a range of information from published literature and electronic sources on digital business, innovative and disruptive technologies
Part B:
Digital innovation blog post with digital media showcasing your digital innovation and rationale (100%) You will create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other).
The purpose of the post is to showcase your digital innovation, which could be a new app, wearable technology, software, hardware or something completely new and innovative that has the potential to succeed in the marketplace. You will be required to undertake background research in your chosen field in order to ascertain your product’s unique selling points and target audience and your blog post should be tailored to promote your innovation to your chosen audience. The blog post should be posted to a blog website such as WordPress or Creative Hive etc. It is crucial that the blog post is accessible to your tutors at the point of marking. Consider the market rationale for your product – why is it an improvement on other products and what new elements does it provide? How are you putting your research and theory into practice to meet the needs of the target audience? When you are writing your blog post, outline how your idea works, why it will be successful and bear in mind the acronym AIDA when you are writing – Awareness, Interest, Desire and Action. In addition to the showcasing blog post, you will be required to produce a 300 word rationale
Solution
DIGITAL INNOVATION BLOG POST
Introduction
Information and technology seem to be a globalize thing in most parts of the world. Besides, organizations need current technology to expand their businesses, and quality of services offered (Melville, 2010). An information system is an enabling technology, and if it is not controlled and lined up with the organizational business strategy, it will disable the organizational ability in the competitive advantage. Strategically placing IT/IS within the organization involved moving IT/IS professionals into business units, making business-related professional activities mandatory for IT/IS professionals, sending IT/IS professionals to external business events, and hiring candidates with broad educational backgrounds into junior-level IT/IS analyst positions (Melville, 2010). On the business side, they advocated bringing non-IT professionals into IT/IS roles and requiring business managers to participate in events introducing new IT/IS and to perform rotations in IT/IS project environments. To integrate into a smoothly working business system and improve productivity, managers ought to align their Information Systems with the firm applications. This software will tend to help the business to improve both internally and externally (Rainer, et al., 2013 ).
This application helps in the firm by implementing information system to integrate with its business strategies. It also assists in transforming information into usable forms and the business organization for proper coordination of the workflow within the organization, and helps in decision making and solving various business problems (Rainer, et al., 2013 ). Business applications can also create a competitive advantage based on the generic strategies of coast leadership, product differentiation, and market focus. Integrated use of technology within the business will utilize information and technology tools to conduct business effectively and efficiently. Business application tends to improve some skills on the usage of internet. By use of the best software, the manager will only manage to access the necessary information to his or her business. These happen by restricting the users from accessing some actionable information within the organization (Zikmund, et al., 2013). Identify video applications for use on digital devices and explore speech/voice recognition technologies for cell phones, tablet, PCs, and other devices. Understand technologies for physically challenged individuals and how these relate to the workplace (Zikmund, et al., 2013).
Understand and explore how digital videos can enhance the business environment. Find and download related business videos into your computer or digital device. Insert a video for use during any presentation of the firm. Demonstrate proper interpersonal communication and customer service when interacting with the public face to face or online. Describe characteristics that are critical for efficient work performance, including honesty, attitude, and punctuality of various personnel as well as proper etiquette in and outside the business. Understand how to use digital technology to gather information from collogues and perspective customers. Create an online survey and use it to collect data outside your business. Involve the use of group texting e.g. Whats App, SMS, MMS, etc (Zikmund, et al., 2013). Issues with the performance of various businesses tend to remain a problem since most critical applications within the firm sometimes tend to be slow or unavailable yet are fundamental business processes hence leading to losing, and decline in customer satisfaction, employee productivity or brand reputation. Recent research shows that organizations could suffer loss significant part of their revenue in only on the second delay of business application. It is also evident that end-users would typically wait between 4 to 6 seconds for a page to open before abandoning a session and moving on to the next website (Zikmund, et al., 2013). These affect not only the organization’s ability to sign up new customers but also cause damage to how their current customers perceive their brand. Even if end-users do not abandon a session before a page opens, they are less likely to move closer to a checkout or registration page if the website is slower than what they expected. Inability to calculate ROI from the deployment of application performance management solutions.
Digital Innovation and Rationale
Many organizations still experience problems with application performance, mainly because they are not able to conduct cost-benefit analyses for investing in technology solutions that would allow them to resolve these issues. For these organizations, it is clear what type of investments they need to make to optimize application performance, but they are not able to calculate lost opportunity cost from not making these investments (Österle, 2013). More importantly, they are struggling to come up with calculations of how much these investments would affect their bottom lines. For that reason, these organizations are not able to gather all the information that they need to understand what the return on investment in these solutions would be. As a result, they typically delay taking actions to improve application performance, which could cause deterioration of business metrics such as revenue growth, cost savings, and brand reputation (Melville, 2010).
Inability to map application usage to supported business processes. Many application performance management tools in use are successful in monitoring uptime and speed of requests, but they are typically ineffective in tying the performance of these applications into the business processes they are supporting (Zikmund, et al., 2013). this is to say that organization that is trying to improve the workflow of their business processes and to achieve operational efficiencies are not able to discover which of the inefficiencies are related to slow or not readily available applications being used to support these processes (Zikmund, et al., 2013). One of the primary goals of business process management is to improve employee productivity and accelerate workflows, but due to the inability to measure the business impact of application performance issues on these processes, organizations are often forced to make decisions about streamlining critical business processes without being in possession of all necessary data.
Organizations often evaluate the performance of business critical applications solely on the uptime and the average speed. However, these metrics do not paint an accurate picture of how applications are truly performing because they report on the performance as measured from the perspective of IT departments as opposed to the perspective of business users. For example, the IT team may have compiled information showing that an application is performing with an average of 6.7-second response times and, therefore, draw a conclusion that there is no problem with this application’s performance (Österle, 2013). However, end-users might be experiencing only 2 seconds of delay during certain times of the day but more than 15 seconds of delay during peak times for using this application. Even though this type of performance during a peak time is not satisfactory for end-users and negatively impacts their productivity, their IT team is not aware of this problem (Rainer, et al., 2013 ).
In resolving this disconnect between the IT department and business users, organizations need to deploy capabilities that allow them to measure application performance from the perspective of the end-user (Rainer, et al., 2013 ). Inability to repair application performance issues promptly. Recent research indicates that even though the majority of organizations have improved their ability to collect more network and application performance data, many of them are still not able to improve their ability to identify and resolve performance problems promptly.
Organizations increasingly understand that they need to improve visibility into network and application performance, and they are deploying solutions that are designed to help them gather different types of performance data (Melville, 2010). However, even though many of these solutions allow them to collect large amounts of performance information, not all of these products collect information that is actionable. To be able to resolve performance issues promptly, organizations need to deploy solutions that will allow them to gather the performance data that they truly need and to deliver this information to the right people at the time when they need it.
Using CCTV cameras to monitor the workplace: Involving this kind of technology in any business organization tends to serve the following benefits to the organization and the employees. To keep employees safe and secure by preventing theft cases within the organization, prevent pilfering, malingering, deliberate damage or other misconduct of workers within the organization, ensuring and recording- that health and safety procedures are being followed in the business set up (Melville, 2010).
It also assists in monitoring and improving the productivity of employees in their respective line of duties, and tends to comply with regulatory requirements of the organization. Another innovative technology that still exists is currently being practiced in Citizen National Bank of Meyersdale, which involves the use of Electronic Check Returns. Tim Walters, CEO of CNB Meyersdale announced the successful implementation Electronic Check Returns. The Bank uses C&A check imaging software, installed and supported by BTS to process the electronic returns received from the FED (Rainer, et al., 2013 ).
Communication technology has proved to be a daily changing in the communication sector since there numerous applications that have been developed to ease the need of passing information from one point to another. It is also evident that over the year communication has significantly improved from all most 50% to 80% because of various upcoming needs within the country (Melville, 2010). It all started from radio telecommunication, which would permit two or more users to conduct a conversation when they are too far apart to be heard directly. The telephone is believed to convert sound to human voice via electronic signals using suitable transmission cables.
Alexander Graham Bell, 1876, became the first to be granted as United States patent for a device that produced an apparently intelligible replication of the human voice (Zikmund, et al., 2013). These were later developed by various people to suit current applications in various governments’ offices or business organization Transport technology, which has also significantly improved. Most of the roads are in the latest categories, and this has led to an improvement in most markets because of a better transport system. Information and technology have gone beyond prudent doubts in the world. Most people can access various information within a short period, either on social media or on mailing services (Österle, 2013).
Registration: registers and licenses were particularly valuable for complete enumeration, but are limited to variables that change slowly, such as numbers of fishing vessels and their characteristics as well. Questionnaires: this mainly involves asking questions to get immediate respond. It is an inexpensive method that is useful where literacy rates are high and respondents are very competent. Interviews: forms, which are completed and returned by respondents. Tend to be more expensive than questionnaires. Observations: this involves making direct measurements in the study. This method is the most accurate method of collecting data (Zikmund, et al., 2013).
Task linking theory involves networking various employees within their areas of interest. This is done to make sure that all the views of workers can be heard by the manager within the organization (Zikmund, et al., 2013). Networking employees together create teamwork, hence, this leads to the high productivity of workers within the organization. It also leads to the easy supervision of all staff within a short period hence, this saves time on moving from one employee to another. This also makes employees do what is expected of them within the organization since failure to do what is right might lead to one’s dismissal from work (Melville, 2010).
Conclusion
An organization with the well-developed application will always tend to post most of its current activities on their website thus if any student accesses such information he or she can learn and develop new ideas that are highly needed in today’s business (Melville, 2010). By learning such skills he or she will be able to have self-confidence in everything that he or she wants to do and able to correct what might note been done in the correct way by such business organization.
The most business groups can get their information from the journal publishers, Articles, books, real working papers and printed newspapers. On the other had some business organizations are also able to get information by use of electronic devices such computers and mobile forms to log into various websites and read and even download some valid information (Melville, 2010). Also, some business organizations also use software to locate and gather different information from various websites. Some websites are actively protected hence not possible from viewing their information unless the organization installed some hacking software, which will enable them to accesses such web sites.
References
Melville, N. P., 2010. Information systems innovation for environmental sustainability. Society for Information Management and The Management Information Systems Research , pp. 1-21.
Österle, H., 2013. Business in the Information Age: Heading for New Processes. Springer Science & Business Media, p. 388.
Rainer, R. K., Cegielski, C. G., Splettstoesser-Hogeterp, I. & Sanchez-Rodriguez, C., 2013 . Introduction to Information Systems: Supporting and Transforming Business. Boston: John Wiley & Sons.
Zikmund, W. G., Babin, B. J., Carr, J. C. & Griffin, M., 2013. Business Research Methods. New York: Cengage Learning.