Negative Communication
Instructions:-
Negative Communication
In Case 3, you are required to write two negative letters.
On the TV show “The Apprentice,” Donald Trump seemed to relish announcing, “You’re fired” to losing contestants. But most employers recoil from having to tell employees that they will be “downsized.” To make a difficult job easier, managers sometimes use euphemisms and jargon to avoid bluntly announcing that someone has been laid off. In fact, cutbacks have generated new words like “rightsizing” and “re-engineering.”
Regardless of the language, an economic tailspin forces organizations to explain to laid-off employees that what’s bad for them is best for the company. At eBay, 1,500 employees lost their jobs in a program of “employee simplification.” At Yahoo the CEO explained layoffs as a way for the company to “become more fit.”
No matter how you look at it, people are worried about losing their jobs, and those who remain are worried about whether the company will stay in business.
Experts differ on how to reveal possible workforce reductions. Should managers disclose the news indirectly and quietly? Or should they use the direct approach and announce loudly that they are taking forceful action to strengthen the organization in a dour economy? Some say that executives should use bland language to minimize the public relations fallout from mass firings. Vague explanations and even corporate jargon may be appropriate to reduce the negative effect on remaining employees and on recruiting new employees when the economy rebounds. Opaque language and euphemisms may lessen the impact of layoffs.
Part 1:
Your company has decided to lay off 10 percent of its workforce to maintain profitability. Although every department has participated in cost-cutting measures, expenses continue to mount, and sales are not where they should be. Your direct supervisor, Shirley Schmidt, has asked you to draft an email that goes to the staff whose jobs are untouched by the layoffs. The goal is to assure key employees that management is in control of the situation. You need to emphasize that your company maintains a strong strategic vision, and that management is convinced of the firm’s rosy future in the tech industry. Still, layoffs are necessary to make the company more financially stable. Ever mindful of its people, your company is taking all possible measures to assist those who have lost their jobs. These reductions will help make the firm stronger, says Schmidt.
In addressing remaining employees, your message should explain the bad news and strive to preserve employee morale. Decide whether to use the direct or indirect approach. Apply as many concepts as possible from the readings. After you’ve written the letter, write an essay describing how you used the ideas from the readings.
Part 2:
One part of your company’s business (again, the same company in the Case Assignments 1 and 2) is website design and hosting services. Your company values its clients and understands that the recession has affected everyone. But lately you’ve realized that some clients are sapping your business’s already stretched resources. One of your first patrons—Minnie MacElroy of Minnie’s Miniscule Miniatures—has been a demanding client from the get-go. She asked for changes to the site design she had already approved, forcing you to put in more hours than your quote covered. Once the site went live, Minnie consistently badgered you to make other changes so often that you did them without charge just to get her off your back. When payment of her monthly hosting fee started becoming erratic, you agreed to let her slide until her business picked up. But now she’s six months delinquent.
Despite repeated phone calls and several letters asking her to make a payment, you have received nothing. As a business owner, you understand how difficult it is to keep your doors open. You have had to lay off your best Web designer and are now doing your own bookkeeping instead of paying for that service. The contract MacElroy signed has a provision that if an account remains unpaid, your company may opt to render the site nonfunctional. The contract also states that your company retains the copyright on the design of any site it has created. While you are hesitant to lose any business in this economic climate, you have decided that some clients are more trouble than they are worth, and that if MacElroy doesn’t begin paying the money she owes you, you will exercise your option of closing her site.
Write a letter informing Minnie that you are closing down her site if she does not pay the money she owes you. Should you fully explain that she has been a difficult customer, or should you rely on her lack of payment as your reason for threatening to break the contract?
Address your letter to
Ms. Minnie MacElroy,
27694 Bay Point Lane,
Bonita Springs, FL 34134.
(Assignment derived from Dr. Guffey’s Business Communication Newsletter)
In both letters, include a discussion to explain your approach in each case.
Submit your assignments by the module’s due date.
Assignment Expectations
Case Expectations
In the email and letter from Part 1 and Part 2, you are expected to apply the concepts on negative communication to demonstrate your ability to communicate effectively in written forms. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed the written communication.
In your summary, you are expected to explain why and how you incorporated the principles you used in writing your email and letter. Your explanation should make use of at least two sources from the required readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow. Formal citations are required, along with a formal bibliography.
Case General Expectations
In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.
Formal citations and a bibliography are required unless otherwise stated.
Submit your assignments by the module’s due date.
Solution
Negative Communication
Part #1
To: All Staff
Subject: Notice of Layoff
Dear Sir/Madam,
The company has come to a decision that it will undertake a layoff, due to the increase in operational costs that has adversely affected the profitability of the company. However, the due procedure will be followed in the event that you are laid off as one of the company’s employees. Moreover, the appropriate compensation shall follow in consideration of the accumulated man hours worked in the company. On the other hand, if the organization deems it fit to retain you, there will be an increase in tasks in your role at the company. This will be followed by an increase in the benefits and compensation packages attributable to the role. In that regard, kindly rest assured that employees shall be retained on a merit and performance basis and there is no need to panic if you have the required qualification and performance record. Thank you
Sincerely,
[Name]
Summary
The message was delivered using the direct method. The negative news was disclosed without further hesitation, as this would have only increased tension and panic to the staff. Subsequently, the email proceeded to mention the reasons for the layoffs. This would have the impact of fulfilling the company’s duty of full disclosure as to the matters that contribute one being laid off (“Pearson Learning Solutions,” 2017). Furthermore, the email proceeded to assure the employees that they would only be laid off incase of redundancy; otherwise there is no cause of panic. Finally, the email concluded on a positive statement that improves the employees’ morale.
Part #2
Ms. Minnie MacElroy,
27694 Bay Point Lane,
Bonita Springs, FL 34134.
Dear Madam,
Re: Termination of Site Maintenance Services
Your invoice with our company for the past few months is due. You are hereby requested to make the payment of all the outstanding invoices as soon as possible. Failure to make the payment will lead to an interruption of the site maintenance services, which could negatively affect the performance of your business, in terms of the online presence. If payment is not received within the next five business days, the listed products of services offered to you will automatically be suspended until you have fully settled your debt. This would subsequently result into an interruption of all the site maintenance service and all associated services offered by our company for the support of your business. However, if you have already made the required payments please ignore this message. Once you have made the payment no further action will be taken on your site and your account will remain active. Thank you
Sincerely,
[Name]
Summary
The letter has been delivered using the direct method. It has communicated the negative message first, in order to capture the mind of the client (“Business Letter Format,” 2017). This is due to the fact that the client has constantly engaged the company whenever they have issues with their site, but fail to meet their end of the bargain. The reasons have been stated regarding the termination of services. This followed giving the client a positive remark in that they could ignore the message if they had already made the payment.
References
Business Letter Format, How To Write A Business Letter | Xerox. (2017). Office.xerox.com. Retrieved 18 May 2017, from http://www.office.xerox.com/small-business/tips/business-letter/enus.html
Pearson Learning Solutions. (2017). Pearsoncustom.com. Retrieved 18 May 2017, from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12029