Nestle UK Ltd & Unilever UK Ltd Strategic Direction

You are required to write a 2,000-word essay. This essay must discuss the theoretical approaches contemporary organizations use in order to change and shape their strategic direction. You should relate these discussed theoretical approaches to examples of business practice of NESTLE UK LTD & UNILEVER UK LTD as two case study examples. It is essential that you compare both NESTLE UK LTD & UNILEVER UK LTD, strategic direction by analyzing & comparing their last 3 years performance indicators records filled/submitted to the UK Companies House. Finally, your essay must equally meet the following learning outcomes :
1). Critically explore the theoretical schools of strategic business and change management, with a particular focus on the role of strategy formation and the strategic planning process.
2). Evaluate and apply conceptual and practical approaches to strategic business and change management in a range of organizational settings.
4). Critically analyze and apply a range of strategies for managing change and risk at a local, national and international level.
5). Critically evaluate the role of measurement and management of Key Performance Indicators (KPI’s) in the strategic business planning and change management process.