Staffing Your Intrapreneurship Plan
Take the intrapreneurship plan you created for Assignment 2. Think about the people you would need and the skills they need to possess to effectively support your intrapreneurial business idea.
Write a three to four (3-4) page paper in which you:
Assess the type of team you consider the most appropriate to support your intrapreneur idea.
Tip: Check Chapter 9, page 282. Click here for help accessing a specific page number in your eBook.
Explain how you will recruit (both internally and externally) the members of your team.
Tip: Check Chapter 8, pages 232-234
Identify the key position to lead your team. Then, create the job posting for the position including salary range.
Tip: Review job descriptions using your favorite job search engine (e.g., www.careerbuilder.com, www.monster.com, www.jobing.com, etc.), and check common skills and requirements for similar positions. For the salary range, you can visit http://www.bls.gov/bls/blswage.htmor http://www.payscale.com/research/US/Country=United_States/Salary.
Use at least two (2) quality academic resources you have located using the Strayer Learning Resources Center (LRC) / Strayer in this assignment. Note: Wikipedia does not qualify as an academic resource, and neither do web-based blogs.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.
Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Apply the four (4) functions of management and effective decision making to efficiently utilize resources and achieve organizational goals.
Integrate the core human resource management functions and considerations into viable recommendations to meet the organization’s operating requirements.
Examine team concepts and effective communication in the workplace.
Use technology and information resources to research issues in contemporary business.
Write clearly and concisely about contemporary
Staffing Social Media Marketing Intrapreneurship Plan
A business strives as a result of the coordination and collaboration that takes place among key stakeholders. As such, it is important to note that one cannot succeed to individually push through with an intrapreneurial idea to success as one cannot be all round proficient. From suppliers and contractors, to employees and advisory board members, each can contribute to the success or failure of the business idea. As such, coming up with the best team to implement the intrapreneurial idea is key in ensuring its success (Lyons & Wilker, 2012). In facilitating the implementation of the social media intrapreneurship plan, this paper will review the skills of a team comprised of a digital native, a coordinator, a communicator, a product expert, and an analyst.
Social Media Marketing Plan Implementation Team
To implement the social media marketing plan, it is important to ensure that the right people are within the right positions within the implementation plan. This paper has approached the positions required for the implementation of the social media marketing plan in a descriptive manner. These members of the team include the digital native, a coordinator, a communicator, a product expert, and an analyst. Different individuals within and without the organization are to fil the positions according to the suitability of their skills.
An important part of the social media marketing plan implementation team is the digital native. This has to be an individual who is well versed with the online environment, such that they interact with most of the social networks, they engage in other socialization activities such as blogging, and they know how followers can be gained and sustained (Cobb, 2012). Such individuals should also have a clear understanding of the limitations and opportunities to different social media. This position will be outsourced by creating and advertising the position of social media advisor and inviting applicants for interviews with the company.
A coordinator in this case has to be someone who has a deep understanding of how the implementation of social media would fit into the organization. Such individuals will be required to forward leads, queries, issues, and conversations to the appropriate departments in a timely manner (Cobb, 2012). This position is well suited for an individual with good leadership skills, who is able to positively influence others and coordinate efforts towards a common cause. This position will be insourced, whereby it will be advertised within the organization to allow different individuals to apply. In addition, performance appraisals will be used to assess the applicants in order to identify an individual who has marketing and leadership skills. This position will be labeled as the Social Media Project Manager.
The communicator is an individual who is expected to directly interact with the company’s customers and the public, in general. Even as every individual on the team is expected to chat with followers and fans, the communicator’s role involves determining what the company wishes to say, how best it should be said, and when they should say it (Cobb, 2012). Such individuals ought to be friendly, open, calm, professional and accommodative. This position will be outsourced where an advertisement of the position for a Public Relations Officer will be posted to allow individuals to apply and attend interviews that will allow for selection of individuals who show the potential of representing the company’s bet interests to the public.
It is important for someone who is able to easily and quickly respond to the complaints or queries of the customers to be included on the team. Most individuals visit the social media sites of various organizations with issues (Lyons & Wilker, 2012). As such, for Samsung to ensure the satisfaction of its customers, it is important to ensure that the questions of such customers are aptly answered and guidance provided. This position will be insourced either from the operations department or the sales and marketing department, where an individual will be appointed to fit in the position based on their expertise with the products offered from the company.
This position should be filled with an individual with an understanding of analytics, tracking, and statistics. Such an individual will be required to clearly understand what they ought to track in order to ensure that the impact of the special media efforts put in place on the ROI is shown (Lyons & Wilker, 2012). This position will be outsourced by advertising a vacancy for statistician or economist.
Job Description: Project Manager (The Coordination)
This position involves management of the social media responsibilities from end-to-end. The project manager will oversee all aspects of program management in the social media marketing program, including the establishment of goals and objectives of the project. In addition, this role involves establishing a schedule and ensuring that milestones are overcome.
- Manage the social media marketing program.
- Develop a strong relationship with customers and understand the objectives of the clients and the appropriate social media network to meet the objectives.
- To communicate with the team members to ensure that deliverables are executed and that the project timeline is observed.
- Experience working in the role of the project manager
- Excellent skills in project organization and management.
- Excellent communication skills
- The Project Manager position includes a mean hourly wage of $46.50 and an annual mean wage of $114,700.
project team will be headed by the coordinator, who will be the project manager
and each of the team members will expected to play their role in ensuring that
the project idea is championed within and outside the organization. This will
help Samsung Electronics Group to reach out to a larger market base and to
Cobb, A. T. (2012). Leading Project Teams: The Basics of Project Management and Team Leadership (2nd ed.). New York: SAGE.
Lyons, N., & Wilker, M. (2012). Interactive Project Management: Pixels, People, and Process. Berkely, CA: New Riders.