Value Chain Analysis Assignment
Part 1: The project presentation should provide an analysis of the assigned company. The analysis portion should address the following issues:
Question: Are there aspects of the company’s value chain that represent clear strengths or weaknesses, which are influencing how successful it is in pursuing its strategy? Why is it particularly good or bad at the activities you identified?
Strategic Management and Competitive Advantage: Concepts (4th Edition) by Barney and Hesterly. ISBN 978-0-13-254634-8 (The ISBN for the 3rd edition is 978-0-13-609494-4)