Value Survey : Interview Questionnaire
Purpose of Interview Assignment: The interview assignment is specially created to encourage students to learn of others cultures and differences/similarities by interacting with international students and people from other countries. By interviewing them, students may recognize and experience the cultural differences about cultural values and perceptions or images about a specific U.S. product or brand.
Instructions for Interview of International People
There are two parts of an interview assignment you have to turn in.
- “Value Survey”
- Value survey method is consisted of 26-item questionnaires which are developed for comparing culturally determined values of people from two or more countries.
- Turn in three completed value survey s by two people from different countries including yourself (In case you are international students, you may need to interview someone who are non-U.S. citizens or non-permanent residents from different country than yours).
- Save each survey as survey 1, survey 2 and survey 3 with your first initial and last name in MS word form (e.g. Stacy Lee saved first survey as Survey 1_S.Lee).
- Each survey questionnaire needs to be highlighted in word doc (e.g. 1 2 3 4 5)
- Detail instructions to submit your assignment is available in interview assignment submission under “Assignment” tab)
- Interview Report
- Pick a well-known U.S. product or brand which is also available to buy in the interviewee’s country. (e.g., Coca-Cola, Starbucks, McDonalds, iPhone, Levis, Polo Ralph Lauren)
- Ask two interviewees about U.S. product or brand
- Take a note for their perceptions or images about a U.S. product or brand, compare with your perception or image about the product or the brand, and write up your report about how their perceptions or images are different from yours.
- Written report should be 1 page typed, double-spaced, 1-inch margin on all sides, and 12 pts font size.
If you don’t have any international friends or people around you, you may reach international people via Student Organization UNT website: http://unt.orgsync.com/search and click “Cultural & International” category, or visit http://international.unt.edu/
Value Survey : Interview Questionnaire
Please think of an ideal job, disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to … (please circle one answer in each line across):
1 = of utmost importance
2 = very important
3 = of moderate importance
4 = of little importance
5 = of very little or no importance
1. have sufficient time for your
personal or family life 1 2 3 4 5
2. have good physical working
conditions (good ventilation
and lighting, adequate work
space, etc.) 1 2 3 4 5
3. have a good working relation-
ship with your direct superior 1 2 3 4 5
4. have security of employment 1 2 3 4 5
5. work with people who cooperate
well with one another 1 2 3 4 5
6. be consulted by your direct
superior in his/her decisions 1 2 3 4 5
7. have an opportunity for advance-
ment to higher level jobs 1 2 3 4 5
8. have an element of variety and
adventure in the job 1 2 3 4 5
In your private life, how important is each of the following to you? (please circle one answer in each line across):
9. Personal steadiness and stability 1 2 3 4 5
10. Thrift 1 2 3 4 5
11. Persistence (perseverance) 1 2 3 4 5
12. Respect for tradition 1 2 3 4 5
13. How often do you feel nervous or tense at work?
1. never
2. seldom
3. sometimes
4. usually
5. always
14. How frequently, in your experience, are subordinates afraid to express disagreement with their superiors?
1. very seldom
2. seldom
3. sometimes
4. frequently
5. very frequently
To what extent do you agree or disagree with each of the following statements? (please circle one answer in each line across):
1 = strongly agree
2 = agree
3 = undecided
4 = disagree
5 = strongly disagree
15. Most people can be trusted 1 2 3 4 5
16. One can be a good manager without
having precise answers to most questions
that subordinates may
raise about their work 1 2 3 4 5
17. An organization structure in
which certain subordinates have
two bosses should be avoided 1 2 3 4 5
at all costs
18. Competition between employees
usually does more harm than good 1 2 3 4 5
19. A company’s or organization’s
rules should not be broken –
not even when the employee
thinks it is in the company’s
best interest 1 2 3 4 5
20. When people have failed in life
it is often their own fault 1 2 3 4 5
Some information about yourself (for statistical purposes):
21. Are you:
1. Male
2. Female
22. How old are you?
1. Under 20
2. 20-24
3. 25-29
4. 30-34
5. 35-39
6. 40-49
7. 50-59
8. 60 or over
23. How many years of formal school education (or their equivalent) did you complete (starting with primary school)?
1. 10 years or less
2. 11 years
3. 12 years
4. 13 years
5. 14 years
6. 15 years
7. 16 years
8. 17 years
9. 18 years or over
24. If you have or have had a paid job, what kind of job is it / was it?
1. No paid job (includes full-time students)
2. Unskilled or semi-skilled manual worker
3. Generally trained office worker or secretary
4. Vocationally trained craftsperson, technician, information, nurse, artist or equivalent
5. Academically trained professional or equivalent (but not a manager of people)
6. Manager of one or more subordinates (non-managers)
7. Manager of one or more managers
25. What is your nationality?
- What was your nationality at birth (if different)?
Solution.
Value Survey : Interview Questionnaire
Interview Report: Coca-Cola Brand
Coca-Cola has been one of the thriving beverage industries across the globe, and it has branded itself in at least three-thirds of the global arena. This report illustrates the perception of two interviewees; one from China and another one from Nigeria. Additionally, I will compare my perceptions about Coca-cola with these two interviewees.
First, it was evident from the report I captured concerning the Coca-Cola brand in China from the First interviewee. She suggested that she likes using products from Coca-Cola because the “Share Coke” campaign has made her love the product in that the company has customized the bottle to reveal names, famous quotes, and movie names she likes. She even went a step forward to reveal that she collects some of the bottles and keeps them in the kitchen to link up the quotes on the bottle. Overall, the interviewee from China appreciates the efforts of the brand, and she asserts that it is her best beverage drink.
Second, the interviewee from Nigeria, Africa was a bit skeptical about the brand Coca-Cola. He was critical of the company’s initiative to outsmart the Pepsi Company. He did not specify the reasons, but he said that Coca-Cola is cultural with their initiative to formulate advertisement that is locally understood by the given society. Furthermore, the interview suggests that he would rate Coca-Cola brand 7/10.
Conclusively, my perceptions about the brand are appreciative, and I respect the fact that the product they produce has a unique ingredient that its competitors find it hard to match their products. Additionally, one of my family member works with the company, and I suggest that Coca-Cola has the best management practice in the top 100 companies across the globe. In comparison to the two interviewees, I can conclude that globally, Coca-Cola has sold its brand and they are a company that recognizes cultural diversity.
Value Survey : Interview Questionnaire
Please think of an ideal job, disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to … (please circle one answer in each line across):
1 = of utmost importance
2 = very important
3 = of moderate importance
4 = of little importance
5 = of very little or no importance
1. have sufficient time for your
personal or family life 1 2 3 4 5
2. have good physical working
conditions (good ventilation
and lighting, adequate work
space, etc.) 1 2 3 4 5
3. have a good working relation-
ship with your direct superior 1 2 3 4 5
4. have security of employment 1 2 3 4 5
5. work with people who cooperate
well with one another 1 2 3 4 5
6. be consulted by your direct
superior in his/her decisions 1 2 3 4 5
7. have an opportunity for advance-
ment to higher level jobs 1 2 3 4 5
8. have an element of variety and
adventure in the job 1 2 3 4 5
In your private life, how important is each of the following to you? (please circle one answer in each line across):
9. Personal steadiness and stability 1 2 3 4 5
10. Thrift 1 2 3 4 5
11. Persistence (perseverance) 1 2 3 4 5
12. Respect for tradition 1 2 3 4 5
13. How often do you feel nervous or tense at work?
1. never
2. seldom
3. sometimes
4. usually
5. always
14. How frequently, in your experience, are subordinates afraid to express disagreement with their superiors?
1. very seldom
2. seldom
3. sometimes
4. frequently
5. very frequently
To what extent do you agree or disagree with each of the following statements? (please circle one answer in each line across):
1 = strongly agree
2 = agree
3 = undecided
4 = disagree
5 = strongly disagree
15. Most people can be trusted 1 2 3 4 5
16. One can be a good manager without
having precise answers to most questions
that subordinates may
raise about their work 1 2 3 4 5
17. An organization structure in
which certain subordinates have
two bosses should be avoided 1 2 3 4 5
at all costs
18. Competition between employees
usually does more harm than good 1 2 3 4 5
19. A company’s or organization’s
rules should not be broken –
not even when the employee
thinks it is in the company’s
best interest 1 2 3 4 5
20. When people have failed in life
it is often their own fault 1 2 3 4 5
Some information about yourself (for statistical purposes):
21. Are you:
1. Male
2. Female
22. How old are you?
1. Under 20
2. 20-24
3. 25-29
4. 30-34
5. 35-39
6. 40-49
7. 50-59
8. 60 or over
23. How many years of formal school education (or their equivalent) did you complete (starting with primary school)?
1. 10 years or less
2. 11 years
3. 12 years
4. 13 years
5. 14 years
6. 15 years
7. 16 years
8. 17 years
9. 18 years or over
24. If you have or have had a paid job, what kind of job is it / was it?
1. No paid job (includes full-time students)
2. Unskilled or semi-skilled manual worker
3. Generally trained office worker or secretary
4. Vocationally trained craftsperson, technician, information, nurse, artist or equivalent
5. Academically trained professional or equivalent (but not a manager of people)
6. Manager of one or more subordinates (non-managers)
7. Manager of one or more managers
25. What is your nationality? Chinese
- What was your nationality at birth (if different)? Chinese
Value Survey : Interview Questionnaire
Please think of an ideal job, disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to … (please circle one answer in each line across):
1 = of utmost importance
2 = very important
3 = of moderate importance
4 = of little importance
5 = of very little or no importance
1. have sufficient time for your
personal or family life 1 2 3 4 5
2. have good physical working
conditions (good ventilation
and lighting, adequate work
space, etc.) 1 2 3 4 5
3. have a good working relation-
ship with your direct superior 1 2 3 4 5
4. have security of employment 1 2 3 4 5
5. work with people who cooperate
well with one another 1 2 3 4 5
6. be consulted by your direct
superior in his/her decisions 1 2 3 4 5
7. have an opportunity for advance-
ment to higher level jobs 1 2 3 4 5
8. have an element of variety and
adventure in the job 1 2 3 4 5
In your private life, how important is each of the following to you? (please circle one answer in each line across):
9. Personal steadiness and stability 1 2 3 4 5
10. Thrift 1 2 3 4 5
11. Persistence (perseverance) 1 2 3 4 5
12. Respect for tradition 1 2 3 4 5
13. How often do you feel nervous or tense at work?
1. never
2. seldom
3. sometimes
4. usually
5. always
14. How frequently, in your experience, are subordinates afraid to express disagreement with their superiors?
1. very seldom
2. seldom
3. sometimes
4. frequently
5. very frequently
To what extent do you agree or disagree with each of the following statements? (please circle one answer in each line across):
1 = strongly agree
2 = agree
3 = undecided
4 = disagree
5 = strongly disagree
15. Most people can be trusted 1 2 3 4 5
16. One can be a good manager without
having precise answers to most questions
that subordinates may
raise about their work 1 2 3 4 5
17. An organization structure in
which certain subordinates have
two bosses should be avoided 1 2 3 4 5
at all costs
18. Competition between employees
usually does more harm than good 1 2 3 4 5
19. A company’s or organization’s
rules should not be broken –
not even when the employee
thinks it is in the company’s
best interest 1 2 3 4 5
20. When people have failed in life
it is often their own fault 1 2 3 4 5
Some information about yourself (for statistical purposes):
21. Are you:
1. Male
2. Female
22. How old are you?
1. Under 20
2. 20-24
3. 25-29
4. 30-34
5. 35-39
6. 40-49
7. 50-59
8. 60 or over
23. How many years of formal school education (or their equivalent) did you complete (starting with primary school)?
1. 10 years or less
2. 11 years
3. 12 years
4. 13 years
5. 14 years
6. 15 years
7. 16 years
8. 17 years
9. 18 years or over
24. If you have or have had a paid job, what kind of job is it / was it?
1. No paid job (includes full-time students)
2. Unskilled or semi-skilled manual worker
3. Generally trained office worker or secretary
4. Vocationally trained craftsperson, technician, information, nurse, artist or equivalent
5. Academically trained professional or equivalent (but not a manager of people)
6. Manager of one or more subordinates (non-managers)
7. Manager of one or more managers
25. What is your nationality?
Nigeria
- What was your nationality at birth (if different)?
Nigeria
Value Survey : Interview Questionnaire
Please think of an ideal job, disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to … (please circle one answer in each line across):
1 = of utmost importance
2 = very important
3 = of moderate importance
4 = of little importance
5 = of very little or no importance
1. have sufficient time for your
personal or family life 1 2 3 4 5
2. have good physical working
conditions (good ventilation
and lighting, adequate work
space, etc.) 1 2 3 4 5
3. have a good working relation-
ship with your direct superior 1 2 3 4 5
4. have security of employment 1 2 3 4 5
5. work with people who cooperate
well with one another 1 2 3 4 5
6. be consulted by your direct
superior in his/her decisions 1 2 3 4 5
7. have an opportunity for advance-
ment to higher level jobs 1 2 3 4 5
8. have an element of variety and
adventure in the job 1 2 3 4 5
In your private life, how important is each of the following to you? (please circle one answer in each line across):
9. Personal steadiness and stability 1 2 3 4 5
10. Thrift 1 2 3 4 5
11. Persistence (perseverance) 1 2 3 4 5
12. Respect for tradition 1 2 3 4 5
13. How often do you feel nervous or tense at work?
1. never
2. seldom
3. sometimes
4. usually
5. always
14. How frequently, in your experience, are subordinates afraid to express disagreement with their superiors?
1. very seldom
2. seldom
3. sometimes
4. frequently
5. very frequently
To what extent do you agree or disagree with each of the following statements? (please circle one answer in each line across):
1 = strongly agree
2 = agree
3 = undecided
4 = disagree
5 = strongly disagree
15. Most people can be trusted 1 2 3 4 5
16. One can be a good manager without
having precise answers to most questions
that subordinates may
raise about their work 1 2 3 4 5
17. An organization structure in
which certain subordinates have
two bosses should be avoided 1 2 3 4 5
at all costs
18. Competition between employees
usually does more harm than good 1 2 3 4 5
19. A company’s or organization’s
rules should not be broken –
not even when the employee
thinks it is in the company’s
best interest 1 2 3 4 5
20. When people have failed in life
it is often their own fault 1 2 3 4 5
Some information about yourself (for statistical purposes):
21. Are you:
1. Male
2. Female
22. How old are you?
1. Under 20
2. 20-24
3. 25-29
4. 30-34
5. 35-39
6. 40-49
7. 50-59
8. 60 or over
23. How many years of formal school education (or their equivalent) did you complete (starting with primary school)?
1. 10 years or less
2. 11 years
3. 12 years
4. 13 years
5. 14 years
6
7. 16 years
8. 17 years
9. 18 years or over
24. If you have or have had a paid job, what kind of job is it / was it?
1. No paid job (includes full-time students)
2. Unskilled or semi-skilled manual worker
3. Generally trained office worker or secretary
4. Vocationally trained craftsperson, technician, information, nurse, artist or equivalent
5. Academically trained professional or equivalent (but not a manager of people)
6. Manager of one or more subordinates (non-managers)
7. Manager of one or more managers
25. What is your nationality?
American {Student to fill in appropriate details}
- What was your nationality at birth (if different)?
America{Student to fill in appropriate details}
