GoTelecare
Instructions:
Research a potential non-multinational franchise business, therefore no franchisers like MacDonald etc, to give to a target person such as the banker (someone who can help commercialise business) . It must have a POSITIVE SOCIAL IMPACT ON AUSTRALIA – MUST BE NEW & POSITIVE TO AUSTRALIA!
For example, my thoughts go along helping protect ageing population within digital, technical age context of cyber hacking? But you decide on RESEARCH INFORMATION
-Be clear in how business addresses a problem, need and opportunity
-State business goals, is it realistic? “Why” it is important & unique?
Solution
Non-Multinational Business Franchise Research Paper: GoTelecare
Contemporarily, the patients in Australia have been facing significant losses regarding medical bills due to errors and other related issues associated with misplaced hospital records(Bahaadinbeigy, Yogesan and Wootton, 2010). Additionally, the shortage of physicians in the country has increased since 2010 and patients are unable to have prompt access to healthcare. As such, a business franchise such as Go Telecare can bring hope to the people of Australia. GoTelecare focusses on virtualizing the visits that patients make to the hospital as they reduce cost(GoTelecare, 2017). As such, the telehealth technology utilized by GoTelecare entails the integration of video consultations.
Franchising GoTelecare will bring a new wave to the Australia’s healthcare system through its efficiency in linking patient’s and the physician. It is unique in that; a patient just needs to open a minor account with the business and the rest of the work will be done by the business in regards to client’s demands(FranchiseDirect, 2014). The primary business goals are to enable the patient gain financial independence as they invest in controlling their future health status. Furthermore, Go Telecare has been the leading provider of telemedicine within the US since 2014. Its uniqueness in customer support gives it an opportunity to be franchised into the Australian market to solve and bring the new wave of telemedicine. Furthermore, it is a proven fact the platforms utilized by GoTelecare are secure, and patients need to worry about the losing their funds to insurance companies.
Conclusively, GoTelecare offers the best tool to monitor expenditure on healthcare for any patient. Also, AU is faced with restrictions of administering telemedicine(Moffatt and Eley, 2011). This service will outline the efficiency in which telemedicine can be administered within the AU without restrictions.
List of References
Bahaadinbeigy, K., Yogesan, K. and Wootton, R. (2010) ‘A survey of the state of telemedicine in Western Australia.’, Journal of telemedicine and telecare, 16(4), pp. 176–80. doi: 10.1258/jtt.2010.004003.
FranchiseDirect (2014) Start a GoTelecare Franchise, GoTelecare Franchise Opportunity for Sale | FranchiseDirect.com. Available at: http://www.franchisedirect.com/accountingfinancialfranchises/gotelecare-franchise-11320/ (Accessed: 21 March 2017).
GoTelecare (2017) Medical Billing Outsourcing Services | Revenue Cycle Management. Available at: http://www.gotelecare.com/medical-billing/ (Accessed: 21 March 2017).
Moffatt, J. J. and Eley, D. S. (2011) ‘Barriers to the up-take of telemedicine in Australia – A view from providers’, Rural and Remote Health, 11(1).
