| Introduction |
| The dynamic nature of the global business environment requires visionary leaders who can inspire others to fulfil strategic goals. Agile, innovative leaders who are at the forefront of current thinking need to anticipate change and respond to new challenges and trends in order to maintain stability and maximise organisational effectiveness. |
| Completion of this assignment will address the following learning outcomes: |
| 1 Critically analyse contemporary issues in the field of business, management and leadership. |
| 2 Identify and critically evaluate the impact of contemporary issues on organisations. |
| 4Debate and defend personal perspectives on contemporary business management issues. |
| Task: You are expected to develop a 2,200 words management briefing paper that will critically analyse the title topic question. |
| Title Topic: ANALYSE THE IMPACT OF COVID 19 PANDEMIC ON BRITISH AIRWAYS OPERATIONAL PERFORMANCE. You are required to research and prepare a 2,200-word management briefing paper on the impact of the Covid 19 Pandemic on British Airways Operational global perspective. You must critically analyze and evaluate the impact of this issue on British Airways Global Operational Performance in relation to Staff Retention, Sustainability, & Revenue Profit. It is compulsory that you support your critical arguments with applicable Metrics, Visual, & Statistical analytics. Your intended audience are British Airways senior managers and you must therefore use only updated citations & references. On completion, your presented briefing paper must cover all learning outcomes 1, 2, & 4 above. |
