Representation of Diversity on the CDC Website Assignment Help.
Representation of Diversity on the CDC Website.
Instructions:
Outline and Organization: Outline lists the main topics the project will cover and incorporates project guidelines and primary and secondary dimensions of diversity; outline is clearly written and well organized.
Reference list contains at least four relevant scholarly/peer reviewed sources.
Submission is in correct APA format, including a numbered Title page with running head and a reference page that is double spaced, alphabetized and uses hanging indents.
.Use the sources in the attachment
Extra information about the project
From Understanding and Managing Diversity by Harvey and Allard.
An important part of our course is researching information on diversity and multiculturalism and its social, cultural, and ethical impact upon individual citizens, groups of people, and society at large. In the twenty-first century, Web sites are an important channel of communication between organizations and their external stakeholders. If an organization is serious about its commitment to diversity, one would expect that this would be reflected in the design, content, and graphics of the Web site. Potential employees, customers, suppliers, etc., often turn first to a Web site before initiating interaction with an organization. If diversity is really integral to the mission and values of an organization, information on diversity should be easily accessible, informative, and well integrated into the Web site.
You will select a specific company in an industry such as healthcare, hospitality, manufacturing government, education, sports, etc. Then, prepare a report on the following:
Evaluate how accessible diversity-related material is on this Web site. Is there a direct link from the home page? What type of results does entering the term “diversity” in a search box yield? Or, do you have to explore on your own? Sometimes searching under “careers” or “press releases” may produce some diversity-related results. On some Web sites, you will have to explore deeply into Web pages to find material related to diversity. What does this say about the organization’s commitment to diversity?
Evaluate the usefulness of the diversity information to potential employees, customers, and suppliers. Is the diversity material related to the organization’s business case for diversity, core values, mission, etc. the way that the organization does business? How current is the diversity-related material?
Evaluate the appropriateness of the photographs and graphic material that relates to diversity. Some Web sites will feature photographs of diverse employees and customers, yet not link this material to the verbal content. Some reuse the same pictures on different pages, etc.
Assume that you are a) a potential employee, b) a potential customer and c) a potential supplier or subcontractor. What perceptions might you have about this organization’s commitment to diversity based solely on the Web site? Looking at this Web site, do you think that it encourages or discourages diverse employees to apply for jobs in this organization? Why or why not?
What internal management issues can affect the prominence that diversity gets or doesn’t get on an organization’s Web site?
Are there any diversity awards listed on the Web site? If so, review the criteria and selection process as presented in the Allard article on awards (from the textbook) or if the award is not mentioned in that article. Evaluate the value of the award through the sponsoring organization’s Web site.
If you were a (female, over 55, racial minority, person with a physical challenge, gay or lesbian, etc.) job applicant and you have read an ad for job opening for which you are fully qualified. Based on your audit of the company web site what perceptions might you have of this company before you even walk in the door? Would you still apply for the job? Why or why not?
Solution.
Representation of Diversity on the CDC Website
I. TITLE PAGE
II. INTRODUCTION
Background to the organization
III. BODY
Accessibility of Diversity Related Material
There is a link to the site’s diversity page under the heading ‘Learn about CDC’.
Searching the term ‘diversity’ produces many links to diversity material.
Content Related to Diversity
Different types of contents related to diversity
Organization’s recognition of the importance of diversity and its influence on performance and innovation (Peretz, Levi, and Fried 2015). Importance of diversity to realization of the organization’s objectives.
Most of the material is recent. Some of the material, however, was last published in 2014
Diversity Images
Website features many different images. Images influence individuals’ perceptions of an organization (Walker, Feild, Giles, Bernerth, & Short, 2011).
Images on the site feature a wide range of diverse individuals, and this contributes to the appearance of the organization as sensitive to diversity (Scott, Heathcote, & Gruman, 2011; Braddy, Meade, & Kroustalis, 2006).
The images used on different pages are unique and none is repeated.
Perspectives
As a potential employee, I would look forward to working with the organization as it values diversity
As a potential customer or supplier, I would also be ready to engage with the organization.
IV. CONCLUSION
CDC is an organization that is sensitive to diversity.
This is key to its operations as it serves the entire
American population which is very diverse.
V. References
Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2006). Organizational recruitment website effects on viewers’ perceptions of organizational culture. Journal of Business and Psychology, 20(4), 525-543.
CDC OEEO. (2014, March 26). Mission, Vision and Goals. Retrieved from Centers for Disease Control and Prevention: Office of Equal Employment Opportunity: http://www.cdc.gov/eeo/aboutus/mission.htm
Peretz, H., Levi, A., & Fried, Y. (2015). Organizational diversity programs across cultures: effects on absenteeism, turnover, performance and innovation. The International Journal of Human Resource Management, 26(6), 875-903.
Scott, K. A., Heathcote, J. M., & Gruman, J. A. (2011). The diverse organization: Finding gold at the end of the rainbow. Human Resource Management, 50(6), 735-755.
Walker, H. J., Feild, H. S., Giles, W. F., Bernerth, J. B., & Short, J. C. (2011). So what do you think of the organization? A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers’ organizational image perceptions. Organizational Behavior and Human Decision Processes, 114(2), 165-178.
